Case Study

Nandos



The Project
• Nandos is a global chain of about 1,000 awesome chicken restaurants
• Nandos is a much loved brand globally with millions of Twitter and Facebook fans
• The idea was to create an extra special sweater for celebrity fans, influencers and customers

The Sweater
• We worked with Nandos to develop a bespoke Nandos Christmas Sweater
• Amazing retro design, high quality crew neck

The campaign
• Nandos distributed the sweater to celebrity fans and influencers
• A competition was also run on various social media channels to win a Nandos Christmas Sweater

The results
• The reaction was crazy
• Celebrities uploaded pics through various social media channels with lots of love for Nandos
• A reality TV star from the UK (Joey Essex) tweeted about the sweater and it trended No. 1 globally on Twitter
• There was a frenzy from Nandos fans as customers tried to get their hands on this exclusive sweater
• This all created huge publicity for Nandos with the sweater featured throughout social media, newspapers, magazines and websites around the world

Brands