There is so much competition around the Christmas period for brands and companies to get noticed that sometimes companies are so busy competing that they forget the focus should be on their own brand and their product/service. Companies offer free shipping, free gifts and discounts and others spend huge money on advertising. Some of the most fun and creative campaigns are the ones that stay true to the brand and along with maintaining that brand consistency add in a little bit of festive cheer and nostalgia. Here are three campaigns that really focus on their brand and product.
1. Krispy Kreme's The Dozen Days of Doughnut
The great thing about the Holiday Campaign for Krispy Kreme was that they focused on the in-store experience. Their brand colors are festive anyway so they highlighted that by keeping their packaging and posters simple. An exclusive song and music video was written and created for the campaign which was available on POP throughout the store or implementation of snowflake QR codes found on the doughnut box. It was simple and interactive and the focus was on current customers buying more and buying doughnuts as gifts (they came in branded gift boxes with branded gift tags).
2. Toys "R" Us
The 2015 Holiday Campaign from Toys "R" Us was an integrated digital , television and print campaign that featured a series of #AwesomeMoment images and videos. The images and videos showed what happens in toy land at night and toys helping each other escape from their packaging. Their focus was to bring back the spirit of Christmas and deliver emotion. In doing so, they managed to showcase how much fun toys still are, how each toy has their own identity and that Toys "R" Us offered great value and still lead the way in toy land.
3. Starbucks #RedCup
Starbucks have a rather simple Holiday Campaign yet it manages to create a great buzz. Every year they bring out holiday themed products and while many were disappointed at their lack of symbols for Christmas in 2015, it didn't stop people talking about their red cups. Millions took part in the Starbucks' Red Cup Contest. The contest requires participants to share a photo of their red cup on Instagram for the chance to win a $500 ecard for Starbucks. Starbucks have managed to make their red cup an iconic holiday cup with customers waiting for it to come out every year. This is because they use the red cup to welcome the holiday season so it creates excitement when it's released each year and it doesn't seem to be slowing down as within the first 48 hours of red Starbucks cups launching last year, a photo of a Starbucks holiday cup was shared on Instagram every 14 seconds.
This article was co-authored by Ross Culliton. Ross is the founder of Roody Originals, creators of original custom sweaters for brands .