Creative Christmas Campaigns

There is so much competition around the Christmas period for brands and companies to get noticed that sometimes companies are so busy competing that they forget the focus should be on their own brand and their product/service. Companies offer free shipping, free gifts and discounts and others spend huge money on advertising. Some of the most fun and creative campaigns are the ones that stay true to the brand and along with maintaining that brand consistency add in a little bit of festive cheer and nostalgia. Here are three campaigns that really focus on their brand and product.   1. Krispy..  - Read More

Never Accept No From Somebody Who Can’t Say Yes

When Birchbox launched in 2010 it was a new and original idea for the beauty industry. It came at a time when beauty brands were trying to sell more products online but faced difficulty as customers like to try beauty products before buying. So when Birchbox came along, it solved a problem for them. Beauty subscription boxes are widely available now so it’s easy to see the benefits but back then, there was nothing like Birchbox so the two founders, Hayley Barna and Katia Beauchamp, really had to sell their vision in order to secure brand partnerships. With no beauty..  - Read More

Making The Customer The Boss

It’s pretty easy to find a discount store now, as in a store that specialises in just that-discounts. That wasn’t always the case. Sam Walton, when he created Walmart, didn’t invent retailing but he did change the face of it and not only offered lower prices, he changed the relationship of the manufacturer and consumer. It was a risk due to low margins but even though he couldn’t find a backer to invest, he took a chance anyway. When Walmart opened, there were discount stores available but most of them discounted certain items only. Walton’s plan was different. He wanted..  - Read More

Reshaping An Industry

The cosmetic industry is now a multi-billion dollar industry and the man who led the way was Max Factor. Cosmetic products existed before Max Factor but by creating the phrase “make-up” and inventing a line of products to match, he changed the way people perceived it at a time when women were fired for wearing makeup and men believed only prostitutes wore it. Max Factor was well known for being a “problem solver” in the movie industry and created make-up that would work on screen for motion pictures. Some of his creations included waterproof makeup for underwater scenes, prescription proof..  - Read More

Reshaping An Industry

The cosmetic industry is now a multi-billion dollar industry and the man who led the way was Max Factor. Cosmetic products existed before Max Factor but by creating the phrase “make-up” and inventing a line of products to match, he changed the way people perceived it at a time when women were fired for wearing makeup and men believed only prostitutes wore it. Max Factor was well known for being a “problem solver” in the movie industry and created make-up that would work on screen for motion pictures. Some of his creations included waterproof makeup for underwater scenes, prescription proof..  - Read More

Redefining Football

Redefining Football Pete Rozelle was the Commissioner of the NFL for almost 30 years. He was an odd choice as when he took over in 1960, he was a 33 year old general manager with only 2 years experience but he proved to be a shrewd businessman and one who completely redefined pro football. Rozelle began by changing the structure of the game. Under Rozelle, a football cartel was formed and for the first time revenue was shared equally. Every team in the league benefited. Before that, they were franchises, each run almost as a separate business. The individual teams..  - Read More

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