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BT Sport

Sweaters

The Project

• BT Sport needed some unique Christmas Sweaters for a holiday advertising campaign 
• They also wanted to thank key media and influencers for support during the year

The Sweaters

• We provided a range of unique Christmas Sweaters for the advertising campaign
• We also embroidered some key messaging on our Christmas Sweaters for the media / influencers

The Campaign

• BT Sport created amazing TV and Print ads using the awesome Christmas Sweaters
• The embroidered Christmas Sweaters were also distributed to key media / influencers

The Results

• The advertising campaign was hugely successful
• In a market where it's increasingly difficult to get noticed, influencers were unanimous in their praise for the sweaters with lots (and lots!) of tweets of thanks to BT Sport

English