Making The Customer The Boss

It’s pretty easy to find a discount store now, as in a store that specialises in just that-discounts. That wasn’t always the case. Sam Walton, when he created Walmart, didn’t invent retailing but he did change the face of it and not only offered lower prices, he changed the relationship of the manufacturer and consumer. It was a risk due to low margins but even though he couldn’t find a backer to invest, he took a chance anyway. When Walmart opened, there were discount stores available but most of them discounted certain items only. Walton’s plan was different. He wanted..  - Read More

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