Reshaping An Industry

The cosmetic industry is now a multi-billion dollar industry and the man who led the way was Max Factor. Cosmetic products existed before Max Factor but by creating the phrase “make-up” and inventing a line of products to match, he changed the way people perceived it at a time when women were fired for wearing makeup and men believed only prostitutes wore it. Max Factor was well known for being a “problem solver” in the movie industry and created make-up that would work on screen for motion pictures. Some of his creations included waterproof makeup for underwater scenes, prescription proof..  - Read More

Reshaping An Industry

The cosmetic industry is now a multi-billion dollar industry and the man who led the way was Max Factor. Cosmetic products existed before Max Factor but by creating the phrase “make-up” and inventing a line of products to match, he changed the way people perceived it at a time when women were fired for wearing makeup and men believed only prostitutes wore it. Max Factor was well known for being a “problem solver” in the movie industry and created make-up that would work on screen for motion pictures. Some of his creations included waterproof makeup for underwater scenes, prescription proof..  - Read More

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