Never Accept No From Somebody Who Can’t Say Yes

When Birchbox launched in 2010 it was a new and original idea for the beauty industry. It came at a time when beauty brands were trying to sell more products online but faced difficulty as customers like to try beauty products before buying. So when Birchbox came along, it solved a problem for them. Beauty subscription boxes are widely available now so it’s easy to see the benefits but back then, there was nothing like Birchbox so the two founders, Hayley Barna and Katia Beauchamp, really had to sell their vision in order to secure brand partnerships. With no beauty..  - Read More

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